A site that does the food justice — and a back office to match.
Elvin’s had built a #1-on-Tripadvisor reputation across three branches on the Fylde coast — but no website to match, and a back office running on group chats and paper. We built both: a bold, appetite-first site, then the internal tools that run the days behind it.
Tap the preview to open the live Elvin's Street Food site in a new tab.
What we built for Elvin's: a bold, appetite-first website that finally matches the reputation — three branches across Lytham, Kirkham and Poulton in one place — and then, behind it, the systems that run the business: staff rotas, automated employee-of-the-month texts, and the daily temperature and food safety checks, all in one place they actually own.
The brief
Elvin’s is a family-run Lebanese street food business, run by siblings Elvin and Beenish Asher. The first counter opened on Clifton Street, Lytham in 2020 and was #1 on Tripadvisor within six weeks — and hasn’t moved since. With a third branch opening in Kirkham (their first with dine-in) alongside Lytham and Edwin’s in Poulton, they needed a single home online that did the food justice, showed all three locations clearly, and made ordering effortless.
What we built: the website
- A bold, appetite-first design with English and Arabic touches
- A mouth-watering menu with clear VE / V / GF labelling
- Three location pages — hours, phone and directions for each branch
- Book-a-table built in for the new Kirkham dine-in
- Mobile-first, fast-loading pages
- On-page and local SEO done properly across all three towns
Then the harder half: the back office
Once the site was live, the conversation changed. Running three sites means three rotas, three sets of opening checks, three fridges to log, and a team spread across three towns. Most of that was living in group chats, notebooks and someone’s memory — which works right up until the day it doesn’t.
So we started building tools instead of pages. The rule has been simple ever since: if they ask for it and it would save the business time, we build it.
Staff rotas
One rota across all three branches, built and published in minutes instead of an evening. Staff see their shifts on their phone, changes go out instantly, and nobody turns up on the wrong day because they scrolled past a message.
Employee of the month, by text
Recognition that actually lands. The winner gets an automated text the moment it’s decided, and the team hears about it the same day — a small thing that does a lot of work in a business where everyone’s on a different shift pattern.
Temperature & safety checks
The morning routine — fridge and freezer temperatures, opening checks, food safety logs — done on a phone, timestamped and stored. No clipboard to lose, no gaps to explain, and a full history there when the EHO asks.
Everything is built to their business rather than bought off a shelf, so it fits the way Elvin’s actually runs across three very different sites — and it’s theirs. No per-user licence creeping up every year, no separate app for each job, no data locked inside somebody else’s platform.
The result
Elvin’s now has one polished home that captures the food and the family story — all three branches in a single place, the new Kirkham dine-in leading the way — plus a back office that takes the admin off the owners and puts the daily routine somewhere it can be checked. The website is the shopfront. The systems are the reason the days run smoothly behind it.
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